Impact of Competitive Analysis on Network
Design – A Case Study​

How an Inclusive Network Design Approach Helped a Large Coffee Roaster Generate $4M Upside in Profit by Expanding into New Market While Facing Stiff Competition​

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Network design analysis and decisions are often taken in isolation, overlooking the impact of competition’s potential reaction to the renewed strategy. These inward-looking approaches could end up to be extremely costly!​

This case study examines the need to factor the reactions of key competitors into your supply chain network design decisions. Through an inclusive approach that closely examines competitor strategies, a large coffee roaster’s network design analysis resulted in:

  • Increasing its gross margin upside by $4.0M
  • Increasing its annual revenue by 8%
  • Avoiding a wrong turn that would have hurt its market presence